Innovation Management in Multinational Corporations

Abstract

Innovation management is crucial for multinational corporations (MNCs) to maintain a competitive edge in a global market. This paper explores the strategies, challenges, and best practices in managing innovation within MNCs. It examines how MNCs integrate diverse cultural and organizational perspectives to foster innovation, leverage global resources, and overcome obstacles related to coordination and communication across borders. The study emphasizes the role of leadership, technology, and organizational culture in driving successful innovation initiatives. Key findings include the importance of aligning innovation strategies with corporate goals and adapting practices to local contexts while maintaining global coherence.